I bought L.U.V. first - because it stood out being dubbed a 'rich violet' color. Right now I am all about the purples!
I really liked L.U.V. so when I had a Sephora return a few days later I bought Ayesha because I have been wanting a lavender color that stood out (most have been pale).
After trying KVD's lipsticks and finding them a bit drying I was hesitant to try the Everlasting Liquid Lipsticks. I am glad I did because they work out (for me) better than the lipsticks. The wand applicator makes them easy to apply. The formula is wet letting you apply it smoothly and dries to a matte finish. You have about a minute window before the color sets into place. The colors stay on a long time and the slim lip gloss container is super portable. Bonus they do not have a funky taste or smell - important for me!
I have a few more colors on my wish list that I will pick up as soon as my wallet allows me to. A tip is to order them directly from Sephora - all the Sephora locations I have been to have super picked over displays.
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